Privacy policy
Last updated: 27 August 2026
This is the short, honest version. We only collect what we need to reply to you, to give you the result you asked for, and to understand how people find and use the site. We do not sell your data. We do run advertising measurement, because we advertise on Google Search, and the section below says exactly what that involves.
What we collect
When you use our contact form or AI chat, we collect the details you give us: your name, email address, company, the service you are interested in, and your message. When you book a call, the scheduler collects the time you pick and the contact details you enter.
When you take the AI readiness assessment, we collect your answers, the score and band they produce, and the optional budget range if you choose to give one. If you enter your email part-way through so we can send you the result, we receive that email even if you do not finish. That is deliberate, and it is the only reason we ask for it there: so we can send you the score you started.
We also use Google Analytics 4 to understand site traffic. It collects standard analytics data such as pages viewed, rough location (country or city level), device and browser type, and how you arrived at the site. It uses cookies to do this. We do not link this data to your name.
If you reach us by clicking a Google Search ad, your browser arrives carrying a Google click identifier (a gclid) and campaign labels. We keep those for the duration of your visit and attach them to your enquiry, so we can tell which advert produced it and stop paying for the ones that do not work. It identifies the click, not you.
How we use it
We use the details from the contact form and chat to reply to you, to scope your project, and to follow up about working together. We send these emails through Resend, our email provider, which processes your message and email address so we can reach you and send a confirmation. We use the analytics data to see which pages and topics are useful, so we can improve the site.
Who we share it with
We use a small number of trusted providers to run the site: Resend for email delivery, Google Analytics for traffic, Cloudflare Turnstile to keep spam out of the forms, and Calendly when you book a call. Each processes only what it needs for that job. We never sell your data. Where you came from a Google advert, Google Analytics reports back to Google Ads that a conversion happened and which click it belonged to. That measurement is about the advert, not about you, and we do not upload your name or email to any advertising platform.
How long we keep it
We keep enquiry emails for as long as we are in contact and for a reasonable period after, in case you come back to us. If you gave us an email part-way through the assessment and never finished, we may send you one message about it and then leave you alone. You can ask us to delete your details at any time, and we will.
Your choices
You can ask to see, correct, or delete the personal data we hold about you. Email us and we will sort it out. You can also block analytics cookies in your browser settings if you prefer.
Contact us
For anything about your data, or this policy, email hello@traqcollective.com.